There’s a particular kind of entrepreneur who builds not just a business, but an ecosystem around it — someone who understands that the biggest opportunities often live in the connections between industries, not within them. Sarfraz Khan, Founder of Startup Times and Founder & CEO of Devobyte, is one of those builders.
Who Is Sarfraz Khan?
Sarfraz Khan is an India-based entrepreneur, media founder, and business strategist known for building Startup Times, one of India’s most active founder storytelling platforms, and Devobyte, a technology and growth agency serving clients across India and the UAE. He also serves as Co-Chair of the World Leaders Consortium (WLC), a closed-door executive council connecting business, capital, and policy leaders.
Early Career: From Mathematics to Operations Leadership
Khan’s path didn’t start with headlines. After completing a Bachelor’s degree in Mathematics from Delhi University in 2016, he moved into business operations, eventually rising to Chief Operating Officer at SM DevOps in Delhi. Over three years, he ran the day-to-day machinery of a growing company — setting performance goals, evaluating metrics, and supporting fundraising efforts. It was hands-on training in what it actually takes to run a business, not just launch one.
In 2018, he added an Entrepreneurship Certification from the Indian Institute of Technology (IIT), Delhi — a decision that would shape the next chapter of his career, where storytelling, strategy, and technology would increasingly intersect.
Founding Startup Times: Building India’s Founder Storytelling Platform
In June 2020, Khan founded Startup Times, and over the following six years it grew into one of India’s most active founder storytelling platforms. What makes Startup Times distinctive isn’t just its reach — it’s the depth of relationships behind it. Khan has personally interacted with 1,000+ founders, operators, investors, and business leaders across India, turning what could have been a simple media outlet into a genuine network-building engine.
Startup Times evolved into a multi-publication media network spanning:
- INC91 — startup and innovation coverage, including the INC91 “30 Under 30” recognition list
- Business Press — business and policy reporting
- Gulf Times — Gulf-region business coverage
- Founderbaaz — a podcast where Khan interviews entrepreneurs about the real, often unglamorous stories behind their success
On Founderbaaz, Khan has hosted conversations with founders such as EdTech entrepreneurs who scaled past rejection to reach 100,000+ learners and automation entrepreneurs building AI-powered systems from small-city roots. The platform’s growing institutional credibility has also been reflected in high-profile engagements — hosting Union Ministers at policy dialogues and welcoming international diplomats for discussions on cross-border collaboration.
Founding Devobyte: Turning Storytelling Into Technology Solutions
Storytelling alone wasn’t enough for Khan. In August 2022, he founded Devobyte, a technology and growth partner for scaling businesses, with operations spanning Greater Noida/Delhi and Dubai. Where Startup Times built visibility and relationships, Devobyte was built to deliver outcomes — helping companies leverage AI, automation, and digital systems to drive revenue and operational efficiency.
Under Khan’s leadership as Founder & CEO, Devobyte has built a diverse client roster spanning geographies and industries, including:
- A UK-based agritech biocontrol company
- A licensed investment management firm operating in the UK and US
- A children’s coding and creativity education platform
- A veteran-led cybersecurity consultancy
- Glass manufacturing and wellness businesses
The agency’s focus on measurable outcomes over generic services reflects the same instinct that built Startup Times — go deep, build trust, and let results speak.
Co-Chair, World Leaders Consortium: From Media Builder to Institution Builder
Perhaps the clearest signal of where Khan’s ambitions are headed came in July 2026, when he stepped into the role of Co-Chair at the World Leaders Consortium (WLC). It marked an evolution from documenting business leaders to convening them directly.
The World Leaders Consortium is a closed-door executive council of just 25 carefully selected individuals per session — no panels, no media, no posturing. It’s designed to be one of the few spaces where business, capital, and policy sit at the same table without cameras. In this role, Khan supports WLC’s strategic growth across India, builds partnerships with government bodies and institutions, and leads the coordination of leadership summits and policy dialogues — work that draws directly on the trust and network he spent six years building through Startup Times.
The Common Thread in Sarfraz Khan’s Success Story
What ties Khan’s ventures together isn’t a single industry — it’s a consistent belief that the most valuable business happens through relationships built on substance rather than visibility.
| Venture | Role | Founded | Focus |
|---|---|---|---|
| Startup Times | Founder | 2020 | Founder storytelling & media network |
| Devobyte | Founder & CEO | 2022 | AI, automation & digital growth |
| World Leaders Consortium | Co-Chair | 2026 | Closed-door business, capital & policy dialogue |
Startup Times built the network. Devobyte built the delivery engine. World Leaders Consortium builds the room where the real conversations happen.
FAQs About Sarfraz Khan
What is Sarfraz Khan known for?
Sarfraz Khan is known for founding Startup Times, a leading Indian founder storytelling media network, and for founding and leading Devobyte, a technology and digital growth agency.
What company does Sarfraz Khan run?
Sarfraz Khan is the Founder of Startup Times and the Founder & CEO of Devobyte. He also serves as Co-Chair of the World Leaders Consortium.
Where is Sarfraz Khan based?
Sarfraz Khan is based in the Delhi NCR region of India, with business operations extending to Dubai, UAE.
What is Sarfraz Khan’s educational background?
He holds a Bachelor’s degree in Mathematics from Delhi University and an Entrepreneurship Certification from the Indian Institute of Technology (IIT), Delhi.
Final Word
From a mathematics graduate in Delhi to a founder shaping conversations between entrepreneurs, investors, and policymakers, Sarfraz Khan’s story is a reminder that success often comes not from picking one lane, but from recognizing how storytelling, technology, and access to the right rooms reinforce one another — and having the discipline to build all three at once.
You can connect to Sarfraz on his LinkedIn : Sarfraz LinkedIn Profile
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