Juma Raz Pir Jamal is a prominent business leader and the current CEO of Jetronics Group of Companies, a well-established e-commerce business in the UAE. With more than a decade of experience in the industry, Juma Raz Pir Jamal has played a key role in driving the growth and success of the company.
As the CEO of Jetronics Group of Companies, Juma Raz Pir Jamal has demonstrated a strong commitment to excellence and customer satisfaction. He is widely respected for his business acumen, strategic thinking, and leadership skills and has been recognized as a thought leader in the technology industry. Learn more through our interview below.
What’s the idea behind your company?
Our primary focus is on manufacturing and selling the latest gadgets at the most affordable prices possible so that everyone can enjoy their benefits.
How did you begin your career journey? Do you have some advice for beginners?
I wanted to break away from the norm and target a niche market. Instead of following the crowd, I focused on generating new business and marketing ideas, which led to my success. The main concept that drove my strategy was creating short one-minute video clips that unboxed and demonstrated our products, which we then used for marketing. By doing so, customers knew exactly what they were going to receive, making our products more appealing.
For aspiring entrepreneurs, my advice would be to start with a fresh idea. Don’t be afraid to add some excitement to your life and leave behind the old, bland vanilla flavour. Focus on your strengths and work to excel in them.
What’s the goal of Your Company?
Currently, we hold a position among the top 5 companies in the UAE and Oman region. Our goal is to climb higher and secure a spot in the top 3 by the end of 2023.
How important are employees’ energy levels to the success of Your Company?
Employees are valuable assets and a crucial key to the success of any company. Even if a company has the best products, without competent employees to handle, sell, and provide after-sale service, the products will likely fail to meet customer expectations. Therefore, investing in skilled and dedicated employees is just as important as investing in quality products.
How do you plan to motivate your team to go the extra mile?
We maintain a pleasant working environment, which helps to keep our employees self-motivated. In addition, we offer profit shares to all employees based on their grades, which are distributed at the end of each year.
What keeps Your Company moving forward even during challenges?
One of our strengths is having an in-house E-Fulfillment and Delivery team, which has allowed us to avoid any significant challenges that could potentially disrupt our business flow.
How do you think technology is leading to changes in businesses? Do you feel it’s helping Your Company grow?
Undoubtedly, technology plays a significant role in most businesses, especially in the e-commerce industry. With the advancements in technology, shopping has become incredibly easy and convenient. It’s amazing how far we have come from traditional brick-and-mortar stores to the digital age.
How is your company adapting to digitalization?
As a company, we recognize the importance of digitalization in today’s business world. To adapt to this trend, we have made significant investments in technology and digital infrastructure. As a leading business, we need to be up-to-date with the digital world, which is why we keep implementing new ideas for the same.
Do you use innovative ideas to be unique?
Certainly, we are committed to staying ahead of the curve by embracing innovative ideas that set us apart from our competitors. We recognize the importance of creativity in the marketplace, and we continually explore new and exciting ways to improve our products and services. We encourage our employees to think outside the box and to approach problem-solving in innovative ways.
Would you like to say anything else to our viewers?
I would encourage you to be passionate about what you do. Building a successful business requires hard work, dedication, and perseverance, and it’s essential to have a genuine interest in your field.
In addition, you need to take calculated risks and embrace failure as a learning opportunity. Building a successful business often involves taking chances and learning from mistakes. Don’t be afraid to take risks, but always make sure that you are making informed decisions and taking calculated risks.
Connect with Juma Raz on LinkedIn.
Find Jetronics at www.jetronics.ae