Founded in 2020 in Abu Dhabi, KALU Marketing Operations Management Ltd, the core aim of this business is to bring results for its clients. The founders, Zsombor Katona and Martin Luczy were originally content creators themselves, who realized just how powerful social media platforms could be when generating brand awareness and generating digital communities.
The motto they follow is “Do or Die,” as they choose not to accept failure as an option with any marketing strategies. Their only focus is using content created specifically for TikTok. TikTok helps to push out brand awareness by maximizing the power of short-form videos. In addition, because of how the system works, it works with user-generated content to make topics and videos easily go viral, increasing reach much better than other social media platforms.
Why focus only on one platform?
While most marketing agencies tend to offer a diversified selection to their clients in a way to offer a holistic approach to marketing and also works to maximize revenues from clients, KALU is an agency only focused on one platform, TikTok. This focus has led to KALU quickly becoming a subject matter expert on this platform, which has resulted in their name being synonymous with TikTok experts. They believe that TikTok is a powerful enough force to bring any brand to the forefront because of the compounding nature of the platform itself.
Whereas other social media platforms are quite saturated already, requiring bulky advertisement budgets and a constant variety of content, from the written word to graphic design and images to videos, TikTok is powered only by video. As mentioned above, it’s actually short-form video, meaning the challenge is making the video relevant in the short timeframe allotted for each video.
The compounding effect comes from every other user who reposts the video or generates their own content for a brand or product. This helps with the viral functionality that TikTok offers, getting up and coming to mainstream brands on their social media face time as needed.
Where is the company heading?
This has pushed the evolution of the company to work with a passion seven days a week. The work becomes a lifestyle and love, so it doesn’t feel like work and feels, in some cases, like a privilege to be working in this field, creating successful content, and continuously growing their clientele. This has allowed the team to expand with like-minded individuals to enable the founders to grow the company while the top-quality staffing continues to produce content KALU can be proud of.
The founders have built an international and intercultural working environment that allows them to recruit on a global scale only the best of the best. Each new addition brings something new to the environment, which helps to foster even better content that continues to speak for the brands and remains relevant. It’s easy for the founders to recruit because they’re always looking for someone that is at a higher level than they are and thus already brings a level of success with them. This type of mentality helps to foster highly skilled people in a remote and relaxed environment.
This is a core strategy that has worked for KALU, as the numbers speak for themselves. Within two years, 30+ brands have been satisfied with ad creatives that have an average of 4,55 ROAS and organic reach surpassing 150 million views. This is only trending upward. All of this came from a two-person company dedicated and completely focused on one platform and quickly expanded to 15+ employees to help with this rapid client growth.
KALU has helped to show these brands it’s not about polished content that’s overly professional. It’s about developing the necessary authenticity, fun, humor, and entertainment. It’s about pushing outside the comfort zone of what the brand thinks its target market wants to see. KALU works to bring passive audiences into engaged customers, which leads to an increase in sales and revenues. Without authenticity on social media platforms, especially with advertisements, there won’t be any traction.
It’s about getting the user to pause a moment, watch the video and then convert those high views into high conversions.
Where the company is focusing its efforts
With that said and this singular focus, KALU has become a subject matter expert on the social media platform TikTok and believes that any brand that can embrace, master, and deliver consistent content through this platform will help launch their brand awareness into the stratosphere. That is with good reason, as TikTok is one of the most used platforms currently on the planet. In addition, it has an actively growing MAU (monthly active users), meaning that more eyes will be able to see the content videos.
While there’s a common misconception that TikTok is geared toward a much younger demographic, the current statistics show that the majority of TikTok users are actually in the desired age range, between 18 to 34 years old. This is the desired demographic because it has a strong purchasing power and an active purchasing power for brands. This can help lead to better conversions and, ultimately, sales.
That’s why KALU primarily directs its focus and attention to TikTok due to its reach and power and the fact that it’s also having a better cost per ad structure than other types of social media platforms such as Instagram or Facebook.
What specific services does KALU offer?
KALU is a complete TikTok Agency that focuses on everything TikTok offers. This means they have a critical understanding of what the consumer side is expecting while at the same time having the expert competencies to handle the business side of TikTok itself.
User Generated Content
This is about bringing in original and authentic content for the brand. The candid and unrefined style helps with this authenticity and helps people relate to the content instead of looking as if it’s a hard sell. When a user builds the content for the brand, it feels more like a recommendation than anything else.
Media Buying services
Here a specialized team works with developing content marketing strategies and works with set budgets to deliver on paid campaigns. It’s easy to provide target metrics and comes with a post-review of how each campaign went versus the plan. TikTok is an excellent platform currently when it comes to media buying and advertisement management, compared to the reach it can provide at the cost.
Complete platform management
This sets up a client’s TikTok presence from the ground up and works on delivering organic and consistent growth. KALU works to skyrocket engagement and reach and work on an end-to-end solution from creation, posting, management, and engagement. KALU works with businesses and brands to develop the right type of targets and tirelessly works to achieve those targets on a consistent basis.
Simple development of content from the brand side. While a bit more polished than user-generated content, it’s still meant to exude authenticity and originality in every aspect of the creation. In addition, the whole storytelling process leads to multiple videos being created for each campaign.
KALU identifies and researches the best content creators who match with the brand the most. These content creators utilize their own platforms and communities they have developed to push brand awareness and lead to conversions and traffic. An excellent option to use early on when creating a TikTok channel from the beginning.
The ultimate goal of KALU is to have brands more aware of handling and managing their own TikTok accounts. The more content that ends up being generated, the better for the entire platform itself. This also is meant to bring a sense of ownership and empowerment to understand how TikTok can benefit them and how much content will be necessary to produce.
Pushing for future successes
While there are many agencies out there for social media, or even possibly just focused on the TikTok platform, KALU always works to take it to the next level and be at the forefront. They fully understand the trends mentality of TikTok and how to ride those movements to success for each of their clients.
In fact, they tend to look at clients as partners in growing a community across a social media platform and working together to hit those results. It also doesn’t necessarily need to be a large brand, either. KALU works with brands of all shapes and sizes without any restrictions as they believe in their ultimate goal and passion for bringing out the best of any brand through the power of authenticity and candid social media. To break away from those staged instances, social media has branched out onto other platforms and brought back a level of normalcy and trust to advertising.
The future for them is to double the number of brands they will help and support in 2023 with another 30 new brands. By 2024 they will focus on increasing to another 50 new clients and feel confident in doing so and managing their existing clients. All of this comes from the rapid hiring and expansion of up to 40 total people for KALU.
This also comes with a mindset of them focusing on hiring A players that even may be better than the founders themselves and bring a new and fresh perspective. As KALU continues to learn and refine its craft, its existing and future customers will only benefit more. So feel free to reach out here at whatever point you’re ready to get your branding properly on TikTok.